DTV

Facing the ever-evolving TV landscape, DirectTV, a titan of the American market, sought a brand refresh to stay relevant against streaming giants like Netflix, Hulu, Amazon, and Disney.

Our proposed solution? Embracing simplicity. We suggested streamlining their existing brand to its core essence – the "D." This single letter would encapsulate the heart of DirectTV's mission: empowering "TV people" with an exceptional viewing experience.

Going beyond just a logo, the "D" would act as a multi-faceted tool. It would be a gateway to discovering desired content, a portal to explore new possibilities, and a powerful lens to bring your favorite shows and movies to life.

This approach aimed to retain the brand's legacy while projecting a dynamic and modern image, aligning DirectTV with the preferences of the contemporary TV viewer.

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Agency: Interbrand NY

ed@edessex.com