There are so many formats available to make content on YouTube, such as Shorts, live streaming and long-form video. The YouTube Partner Programme lets qualifying Creators tap into different ways to earn revenue, as well as giving access to a plethora of resources. Aimed at creators who are building successful businesses of their own with employees and full-fledged operations.
Youtube needed a framework and new look for the creation of content for their partner events and experiences programme. We created a bold and dynamic toolkit with enough versatility for a global in-house team to be able to pick up and run with. Expanding on exisiting brand assets we created a design system that could flex from restrained to expressive. From large scale event graphics down to a tiny icon, all of this compacted into a guideline lookbook to inspire and connect with our end users.
Agency: Studio NARI